Your skills and comfort with Google Analytics may be strong, but in July 2023, Google is going to snap their fingers. On that date, the GA you’ve grown to know and love is going to cease to exist. The shift to GA4 is much more than a simple change of a user interface – it’s a complete shift in how you are going to measure web performance. In this webinar, our internal experience teams up with Google to teach the benefits of converting now versus next July and how to set up your GA4 profile to avoid future “Oh $#!+” moments