glossary Category: PPC
Quality Score (QS)
A numerical score Google Ads assigns to various account components (e.g. campaigns, ads), but only…
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Quality Index
Yahoo! Japan’s version of the more widely known Google Ads Quality Score. Along with bids,…
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Query
Query is another term for “keyword” or “search term.” Within Google Ads, search query reports…
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Price Extensions
A type of ad extension, this is additional information that can show with your mobile…
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Premier Google Partner
This valuable designation was added in 2016 to recognize the top-performing agencies that meet additional…
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Phrase Match
This match type is more specific than broad match, but not as specific as exact…
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Permission Marketing
Along the lines of Opt-in registrations, permission marketing focuses on receiving the consent of users…
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Pay per Click (PPC)
See Cost per Click (CPC). The most common type of digital advertising cost structures is…
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Pay-for-Performance
A term popularized by search engines as a synonym for pay-per-click ads, stressing to advertisers…
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Paid Search
Also referred to as paid placement, pay per click, and sometimes search engine marketing, paid…
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Paid Listings
Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.…
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