Paid Search

Google Paid Search & More

 

Also referred to as paid placement, pay per click, and sometimes search engine marketing, paid search marketing allows advertisers to pay to be listed within the search engine results pages for specific keywords or phrases. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are often associated with a cost-per-click (CPC) fee. Google Ads and Bing Ads are the two major players, but other sites also sell paid placement listings directly as well.

A good search engine marketing company handling your online ads will do a deep dive into your industry to find all the right search terms. They’ll get your accounts all set up, write ad copy that grabs attention, and design landing pages that convert visitors into customers. They’ll also manage your bidding strategy – figuring out how much you should pay per click – and keep a close watch on your budget. Plus, they’ll constantly test different parts of your ads and refine them to get the best possible performance.

More Questions People Ask About Paid Search

Is Paid Search Marketing Completely Driven By Google?

Google doesn’t have a monopoly on the paid search industry, but they are far and away the market leader. According to Statista, Google occupied about 90% of worldwide desktop market share as of January 2019, with Bing and Yahoo! combining for less than 6%.

There is some value in advertising through this medium on other platforms, but Google definitely drives the majority of activity in this marketing channel.

Does Google Paid Search Work? What Is The Strategy?

Compared to other marketing channels, paid search definitely does work. According to data from Wordstream, the average conversion rate in Google Ads across all industries is 3.75%.

Considering there are 3.5 billion searches per day in Google, that means over 131 million conversions are happening daily through this Google Paid Search strategy.

The strategy for this is pretty simple:

• Gain exposure with people looking for your products and services in your target markets.
• Generate more conversions at a higher ROI than your other programs
• Get higher e-commerce sales growth, or
• Increase lead generation

How Much Does This Cost?

The numbers vary by industry and keyword phrase, but the average CPC in Google paid search is about $2.00.

But there are extremes on both ends.

Millions of keywords for e-commerce products can cost just a few cents per click. Millions of keywords in enterprise B2B services or the legal industry can cost well over $50 per click.

To determine how much this is really going to cost your business, we suggest you contact us.

What Is Paid Search In Google Analytics?

Ever wonder how your online ads really perform? That’s where Paid Search Analytics in Google Analytics comes in. It’s like a detective for your ad campaigns, tracking every click from those “sponsored” links you see on Google, Bing, and even those smaller search engines you might not think about.

Think of it this way: you’re running ads to attract the right people to your website. Paid Search Analytics shows you if your hard-earned cash is actually bringing in the results you want. It dives deep into your campaigns, keywords, and where your ads are showing up, giving you the full picture of what’s working and what needs a little love.

And it’s not just about Google! We’re talking about a wide range of platforms – Bing, Yahoo! Ads, the whole shebang. This gives you a panoramic view of your paid advertising efforts across the board.

Now, here’s the thing: sifting through all that data can feel like trying to find a needle in a haystack. That’s where a team like Direct Online Marketing can step in. We’re like your data Sherpas, guiding you through the numbers and helping you make sense of it all. We make sure your campaigns are tracked correctly, uncover hidden insights, and help you squeeze every last drop of value from your budget.

Ultimately, Paid Search Analytics helps you answer the big question: are your campaigns actually making a difference? By analyzing the data, you can pinpoint those golden keywords, understand what makes your audience tick, and make smarter decisions about where to invest your advertising dollars. With the right expertise, you can turn those insights into powerful strategies that boost your campaigns and drive real results. No more guesswork, just clear, data-driven decisions.

What Are These Results? Are Google Paid Search Results The Same As SEO?

Paid search results and SEO are not the same. The way Google search engine results pages (SERPs) are currently structured, these results are typically located in the first 1-4 positions on the page. There may also be 1-4 of them located at the very bottom of a page, as well.

In contrast, links on Google SERPs that are placed from SEO efforts can be found on the remainder of the page.

What Is The Difference Between Paid Search And Organic Search? Do They Affect Each Other?

The difference between paid and organic search is best explained by how rankings are acquired.

In paid, rankings are determined by a variety of factors including an auction-style bidding system.

In organic search, rankings are determined algorithmically by a variety of factors on the page, as well as off of the page.

Across every reputable search engine, these two search platforms do not directly affect each other. However, numerous studies have been done indicating that leveraging both paid and organic search together can be highly effective to produce results.