All Results
Online Luxury Retailer
95% Major Revenue Growth Over 2 Years for Online Luxury Retailer
An online retailer of luxury products wanted to increase revenue from its primary product line. They needed to find a way around Google’s Smart Shopping algorithm and its tendency to prioritize their lower-priced and lower-profit items.
Their Challenge
An online retailer of luxury products wanted to increase revenue from its primary product line. They decided to use PPC as their main sales channel to promote these products following years of selling in marketplaces like eBay and Amazon.
However, they discovered over time that their campaigns struggled to drive as much revenue as they thought possible while having to navigate frequently changing product availability and varying profit margins by brand and SKU.
They needed to find a way around Google’s Smart Shopping algorithm and its tendency to prioritize their lower-priced, lower-profit items.
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Our Solution
Once our team was provided access to the campaign, we overhauled the way products were categorized. We created custom labels for all SKUs, including 3 tiers of profit margin for in-stock products and 2 tiers of availability for out-of-stock items.
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How We Help Ecommerce Companies Grow With Confidence
This online luxury retailer isn’t the first and only company we have helped grow confidently through selling more products using advertising on search engines. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.
A Culture Of Transparency
“DOM is truly the most transparent advertising team I’ve worked with in this industry, and I am so grateful. I know we made the right decision.”
Christina Fleming
Business Leader For Amazon Agencies
The Results
Our product categorization and custom labeling strategies helped this online luxury retailer increase their revenue from Google Ads by 95% over the course of just 2 years while only sacrificing 6% in margin.
