Businesses We Can Help through Internet Marketing
Many different types of businesses can benefit from the help that Direct Online Marketing™ provides. We can generate sales for your company, whether you need large or small business internet marketing. Direct Online Marketing™ can effectively provide both B2B marketing and B2C marketing for businesses almost irregardless of industry or geographic scope. We're currently helping businesses from industries as diverse as finacial, entertainment, and industrial. As a general rule we do not disclose client names or information to respect privacy. To see how we can help, read the following illustrative examples or request a FREE, no hassle internet marketing consultation to learn more.
Corporate Internet Marketing
We have run internet marketing campaigns for businesses that do 9-figures ($100,000,000 or more) each year. Unlike many ad agencies, Direct Online Marketing™ treats our corporate clients' money as preciously as our own. Internet marketing needs and campaigns vary, but the premises remain the same across industry.
Consider a large brokerage corporation, the fictional Wealthy You Finances, that sells all of its financial services over the telephone or in person - no selling products or services directly over the internet whatsoever. Wealthy You's biggest marketing concern is producing leads for its sales staff: brokers who do no cold calling. Through careful Web site design and search engine optimization, several pages of Wealthy You's Web site rank highly on targeted search terms that buyers use. The pages listed in the search engines have forms for people to sign up for a "Free Investor Kit", resulting in dozens of targeted leads each day for which there are no advertising costs. Wealthy You's brokers find these leads as good as the leads they receive from other internet marketing campaigns.
Integrating search engine optimization techniques with other internet marketing campaigns such as pay per click search engine marketing, affiliate marketing, and banner advertising rounds out Wealthy You's robust internet marketing. The company is able to continue feeding its brokers quality leads at a cost effective rate.
Small Business Internet Marketing
Small businesses often have tight advertising budgets, making them less likely to test new ways to attract clientele. Many small businesses also have geographically dependent needs, only able to sell or ship products or services within state lines or a specific region. It is exactly these two needs that make internet marketing the perfect vehicle for small business owners.
Direct Online Marketing™ has experience conducting successful small business internet marketing campaigns for businesses that both try to reach consumers (B2C marketing) and other businesses (B2B marketing). Imagine a pre-owned automobile business - call it Like New Autos - in Bloomington, Indiana.
Like New only wants to reach potential car buyers within a 45-minute radius; running a national small business internet marketing campaign wouldn't make much sense. So Like New decides to test run a local search engine marketing campaign with Google. It creates a polygon running around its location using actual city points: from Vandalia to Martinsville to Beanblossom to Freetown to Bloomfield to Worthington, back up to Vandalia.
After testing ad copy and various landing page designs, this small business internet marketing campaign starts producing tremendous results - driving both in-person visits and leads through internet sign up forms with whom their sales staff can follow up. Results are so good on this inexpensive trial that Like New extends its small business internet marketing to Yahoo!
Retail / B2C Marketing
Business to consumer, or B2C marketing seems particularly well-suited to the world wide web. As the internet's popularity increases
(the latest figures show __% of Americans use the Web),
it's becoming increasingly difficult to imagine B2C marketing efforts that don't include at least a portion of their total spend in internet marketing.
Consider a company, say Folktainment, that offers the largest selection of folk music in the world. Internet marketing allows this company the most cost effective way to reach potential customers. Search engines rest at the heart of its B2C marketing efforts because it can place ads only in front of people searching for the music it sells. Even better, Folktainment only pays the search engines when someone clicks on their ad.
Wholesale / B2B Marketing
According to a study done by Forrester Research as reported on eMarketer.com, "Looking strictly at the B2B sector, American Business Media (ABM) and Forrester found that 49% of B2B firms used online advertising in 2005, and what's more they shifted just under one quarter of their ad dollars to digital media."
The study goes on to point out that 42.1% of B2B marketers consider online marketing to be effective in generating qualified leads - more than direct mail, tv, newspapers, and radio! Taking these two statistics together - 49% of B2B companies using internet marketing and 42% of marketers considering internet B2B marketing to be effective - this means that 86% of B2B comapanies using internet marketing for lead generation find it effective. That's across industries, making the type of product or service you sell largely irrelevant - worker's comp insurance, office supplies, telephone service, or anything else.
Given these percentages and Direct Online Marketing™'s wealth of internet marketing experience, imagine all the corporate decision makers we can help you find through B2B marketing efforts.
If you're ready to make that next step and start increasing your revenue through internet marketing right now, request to be contacted or give us a call at 1-800-979-3177.
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