Measurable Results – Tracking Internet Marketing Success
Direct Online Marketing™ was founded on two main beliefs:
1. We should help business owners reach quality potential clients through our expertise as internet advertising and search engine marketing specialists; and
2. Business owners should be able to track their internet marketing success and failure to determine what advertising efforts are working for them and just how effective these efforts are.
Tracking Internet Marketing Success
You track and measure everything else in your business; search engine marketing and other online lead generation efforts should be no different. To that end, we strive to track all your internet marketing efforts. For illustration, consider the following fictional example.
An Example from the Search Engine Marketing Specialist
Direct Online Marketing™, a search engine marketing specialist, sets up both a Yahoo! Search Marketing and a Google AdWords account for an automobile manufacturer. We assign a unique landing page url to each search term for tracking internet marketing success. Buyers that search for "Subaru Legacy”, "2007 model car", or "dependable station wagon" are all be sent to a landing page that looks exactly the same to the searcher per the specific goals and results of this advertising campaign.
However, with specific tracking code added to the landing page url by your friendly neighborhood search engine marketing specialist, Direct Online Marketing™ can tell what term was searched for and which advertiser was used. An example url might look like http://www.no1wagons.com/Cars.php?term=dependable+station+wagon&site=yahoo.
Tracking internet marketing success even further, Direct Online Marketing™ may also add code to your Web site. This code typically does not alter the appearance of the page and usually goes unnoticed by the person viewing your ad, landing page, or Web site.
Direct Online Marketing™ then audits your results on an aggregate basis to find out which terms, advertisers, and campaigns are producing cost-effective results in terms of both leads and sales. As your internet marketing and search engine marketing specialists, we will collaborate together to refine your results to bring you ever improving numbers and quality.
Learn How Internet and Search Engine Marketing can Help You
To learn more about what we do and how we can help your business achieve internet marketing success, request a no-obligation FREE Internet Marketing Consultation.
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