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You’re looking to improve (or start) your digital marketing and advertising efforts. The very first question to tackle is whether to handle campaigns in house, or engage the services of an agency. Each way has its benefits.

Areas covered include:

  • Team composition. The skills needed to successfully execute your goals will vary based on the tactics you’ve chosen. Managing digital advertising campaigns, for example, requires different capabilities than SEO.  

  • True costs. To do a fair comparison, you need to understand the total costs of employing vs. working with an agency—there can be hidden costs on both sides. Plus, we’ll cover different agency pricing models (many exist!).

  • Hiring. Once you’ve made your decision, you’ll need to hire (or promote / transition) employees or an agency. Learn questions to ask yourself and candidates to find the right fit.

Want more? If you check the box for a 1-on-1, a strategist will arrange a 15-minute call to discuss how you're currently marketing and identify opportunities to optimize your efforts.

THE NUMBERS DON'T LIE

85%

CLIENT RETENTION RATE

COUNTRIES WE'VE HELPED CLIENTS SELL INTO

150+

AVERAGE INCREASE IN 1ST YEAR ORGANIC TRAFFIC

30%

CLIENTS THAT HAVE TRUSTED US

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AVERAGE REDUCTION IN Q1 COST-PER-CONVERSION

17%

"Being an online ecommerce company, we rely heavily on internet marketing to grow sales. The PPC campaign strategy developed an executed by Direct Online Marketing has resulted in top line profitable growth that we continue to build upon with our on-going relationship"

- by Ian Leslie, CMO, Industry West

"From the beginning DOM was easy to work with and a natural fit to be our preferred internet marketing firm. They established trust with us quickly, generated leads, and gave us the confidence we needed to recommend them to all of our franchises. We are happy to say, they always deliver service and stellar results."

- by Theresa Smith, Director, NaturaLawn

"DOM produces consistent results that meet increasingly ambitious project goals. I first discovered DOM while working for another company and I remembered the excellent work they did. Direct Online Marketing knows what they are doing, evident by the results they produce."

- by Steve Jones, VP of Marketing, Corporate Visions

DON'T JUST TAKE OUR WORD FOR IT

In-House vs. Agency Partner

What Digital Marketing Solution Is Right for You? 

In-House vs. Agency Partner — What Digital Marketing Solution Is Right for You? 

19-year digital marketing veteran Justin Seibert will take you through the nitty-gritty of both approaches. He’s done it every which way. He started in the field in 2001 as a one-man digital marketing department for an LA-based financial firm; in 2006 he founded DOM and has grown it into a top 200 Premier Google Partner. 

Speaker: Justin Seibert, DOM President